NARSA Innovate Reading Recommendations 

Here are several reading recommendations from two of the featured presenters for the conference. Although not required, the books will provide you with another point of view. The presenters recommend these books because they were influential in their decision making as well as being part of their message to you. Books are available in print and online editions from Amazon and other book resellers.


 Time Management, Responsibilities of Ownership and Communicating the Why (Saturday Morning)-- Jim Butitta 

Jim Butitta is the former owner of Butitta Brothers headquartered in Rockford, IL. The business was a multiple location radiator, general auto service and repair business that has its roots in the radiator and a/c parts and service business. Jim was born into the business and he grew it before retiring. He will address time management and goal setting; responsibilities of ownership; and communicating the why. Jim is currently a practicing business consultant.

Jim Butitta's Recommended Readings: 

The Checklist Manifesto: How to Get Things Right
By Atul Gawande

Book description & photo from Amazon.com.

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.

In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.

An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

 

It’s Not About the Coffee: Lessons on Putting People First from a Life at Starbucks
By Howard Behar with Janet Goldstein

Book description and photo from Amazon.com.

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results.

He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.

 


 Strategic Planning and Follow Through (Friday and Saturday)-- Mark Taylor, ERS Cooling 

Mark Taylor's Recommended Readings: 

Get A Grip: An Entrepreneurial Fable. . . Your Journey to Get Real, Get Simple, and Get Results
By Gino Wickman and Mike Paton

Book description and photo from Amazon.com.

Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.

Their story is not unusual. The challenges they were facing are common, predictable, and solvable. Get A Grip tells the story of how Swan Services resolves its issues by implementing the Entrepreneurial Operating System®. With the help of EOS, Eileen, Vic, and their leadership team master a set of managerial tools that allow them to get traction on their business, grow the business, and deliver better results for clients.

The story of Swan Services is a fable, but the Entrepreneurial Operating System® is very real and has helped thousands of businesses worldwide. A complete entrepreneurial toolkit, EOS has helped thousands of businesses get to where they want to be.

In Get A Grip, learn how Swan Services leaders learned to develop and commit to a clear vision, establish focus, build discipline, and create a healthier and more cohesive team. With characters and situations created from collective business experiences and stories, Get A Grip is a fable that will ring true for entrepreneurial leaders the world over and guide them to get their companies on track.

 

Traction: Get a Grip on Your Business
Do you have a grip on your business, or does your business have a grip on you?
By Gino Wickman

Book description and photo from Amazon.com.

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based on years of real-world implementation in more than 100 companies, the Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.